01
Choose a first campaign
Start with a service you can deliver profitably in a defined area. Separate high-intent terms from research searches and identify exclusions.
Paid search
Paid search for Hawaiʻi businesses
Reach people searching for the services you offer, with an agreed budget and a way to see which inquiries are worth following up on.
02
Match the ad to the service page
Give people the details they searched for, including service limits, location and what happens after they request a quote.
03
Set up conversion checks
Agree which calls and forms should count, then test how those events appear in reporting and how your team receives inquiries.
04
Decide when to adjust
Review search terms, spend and lead quality before expanding. Confirm setup costs, management fees, and media spend in the scope.
Frequently asked
Good questions to start with.
What should my first ad budget be?
Start with your geography, expected click cost, sales capacity, and what a qualified inquiry is worth. We discuss an appropriate test and review cadence before launch.
Start here